• Build product-led growth features from day one: viral loops, referral systems, collaborative workflows that naturally expand user base
• Execute strategies for first 100, 1,000, and 10,000 users without significant ad spend
• Create "growth hooks" in every feature—making sharing and inviting others natural
• Build evergreen acquisition channels: SEO, content tools, integrations, community-led growth
• Establish and nurture communities in relevant professional spaces (Reddit, LinkedIn, Slack)
• Run low-budget paid experiments (<$5k/month) optimizing for LTV:CAC
• Own end-to-end product lifecycle with extreme focus on time-to-value
• Track activation, retention, and viral coefficient—not just feature completion

• 3-5+ years in product management with proven 0-to-1 experience (launched products from zero to meaningful user base)
• Track record in growth hacking or product-led growth
• Deep understanding of viral mechanics, network effects, and organic acquisition
• B2B SaaS experience, preferably in collaborative/workflow tools
• Hands-on with growth tools: PostHog/Amplitude/Mixpanel, A/B testing, basic SQL
• Builder mentality: comfortable creating landing pages, writing copy, talking directly to users
• You think "How can the product drive its own growth?" before "What features should we build?"

Success Metrics

• Month 1-3: Ship first viral feature, acquire 100+ beta users, establish 3 acquisition channels
• Month 3-6: Achieve 20%+ MoM growth, find product-market fit signals
• Month 6-12: Scale to 1,000+ active users with positive unit economics

If you've successfully grown products from zero without a marketing team or big budget, let's talk.