• Build and nurture professional communities from zero (Reddit, LinkedIn Groups, Slack, Discord, Facebook Groups)
• Create content that cuts through AI-generated noise: real user stories, live demos, authentic case studies, controversial takes
• Host virtual events, live builds, and office hours that create genuine connections
• Execute Product Hunt launches, beta programs, and waitlist campaigns
• Develop guerrilla marketing tactics: cold outreach, community engagement, strategic commenting
• Build partnerships with micro-influencers, consultants, and complementary tools
• Run scrappy paid experiments (<$2k/month) focusing on highest-intent channels
• Create SEO-focused content that AI can't replicate—original research, data, insider perspectives
• Set up email nurture flows, onboarding sequences, and activation campaigns
• Track everything: CAC, activation rates, channel performance, community growth

• 2-4 years in growth/digital marketing with early-stage startup experience
• Proven track record building communities or audiences from scratch
• Experience with zero-budget marketing tactics that actually worked
• Strong writer who can create authentic, human content that stands out
• Hands-on with tools: PostHog/analytics, email automation, Webflow/WordPress, Canva/Figma basics
• Active in online communities—you know where your audience hangs out
• Data-driven but creative—you can run experiments and tell stories
• You've grown something from 0 to 1,000+ users/subscribers before

Success Metrics

• Month 1-2: Launch 3 communities, create first viral piece of content, generate 50+ signups
• Month 3-4: Build 500+ community members, establish 2 sustainable acquisition channels
• Month 5-6: Drive 1,000+ qualified signups with <$50 CAC